I led the front-end modernization of Vote.gov, redesigning the site to improve usability, performance, and accessibility — with the goal of making voter registration easy, clear, and more inclusive.

The challenge

• The original site had inconsistent UI patterns, slow performance, and usability barriers for mobile users and those relying on assistive technologies.
• States reported drop-off in voter registration workflows due to confusing form fields, unclear navigation, and friction in the registration flow.

What I did

• Overhauled the front-end architecture to support modern, responsive layouts across desktop, tablet, and mobile devices.
• Streamlined the registration workflow: simplified form fields, clarified instructions, and reduced steps to completion.
• Improved performance by optimizing asset loading, reducing page weight, and enhancing front-end code efficiency.
• Elevated accessibility standards: ensured Section 508 and WCAG compliance, and introduced better keyboard navigation.
• Collaborated with designers, content strategists, and state stakeholders to ensure the experience was clear, inclusive, and compliant.

Impact

• Record-breaking voter registrations were reported in several states after the relaunch.
• Mobile access and successful form completions significantly increased.
• The site became a more trusted, usable, and accessible destination for civic participation.

Takeaways

• Clarity and accessibility aren’t optional — they directly impact civic engagement and user trust.
• Even small UX improvements can dramatically boost conversions.
• Working across disciplines — front-end, design, policy — is key to building inclusive, high-impact government services.